Nowadays, every company tries to develop a way of providing attractive products and required by the market. To answer what the market desires, of course we have to examine what the market wants and respond to their needs with the presence of products that the company produces. In creating a product, of course, companies should promote innovation so that the device is different with other devices and also should have attractive shapes and designs as well. To answer questions about innovation and design that Ideo created.


IDEO is an international design and innovation consultancy founded in Palo Alto, California, United States with other locations in San Francisco, Chicago, New York, Boston, London, Munich, Shanghai, Singapore, Mumbai, Seoul, andTokyo. The company helps design products, services, environments, and digital experiences. Additionally, the company has become increasingly involved in management consulting and organizational design.

IDEO was formed in 1991 by a merger of four established design firms: David Kelley Design (founded by Stanford University professor David Kelley), London-based Moggridge Associates and San Francisco’s ID Two (both founded by British-born Bill Moggridge), and Matrix Product Design (founded by Mike Nuttall). Office-furniture maker Steelcase owned a majority stake in the firm, but began divesting its shares through a five-year management buy-back program in 2007. The founders of the predecessor companies are still involved in the firm. The current CEO is Tim Brown.

IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.

IDEO identify new ways to serve and support people by uncovering latent needs, behaviors, and desires.

IDEO envision new companies and brands, and IDEO design the products, services, spaces, and interactive experiences that bring them to life.

IDEO help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.


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